Many parents spend hundreds of dollars on items kids take to school. Unfortunately, kids often lose these items on school grounds, and due to the lack of any identification markings, school officials have no way of determining which students the items belong to. Starting this year, schools across the country will begin using the NEW "Owner Contact Service", designed to help schools quickly determine the owners and return lost items to their students. Items such as keys, cell phones, backpacks, ipods, jackets, lunch boxes and other items, can now be returned using tags with a unique "Owner Contact Code" along with a special online search page, for identifying which students lost items belong to. Parents can also be contacted by phone or email through the Owner Contact Service automated system.